Mordor Intelligence has published its latest Global Potato Market analysis, framing a sector that is growing in value while adapting to shifting demand, climate volatility, and tighter regulatory standards. The firm sets the 2025 market at USD 120 billion and projects USD 145 billion by 2030 – a 3.9% compound annual growth rate (CAGR) over the 2025–2030 period.
The study window runs from 2020 to 2030, with 2024 as the base year. Asia-Pacific is identified as the largest market by consumption, while Africa is flagged as the fastest-growing region. The page was last updated on September 24, 2025.
What the report covers
Mordor Intelligence describes a comprehensive scope across production, consumption, trade (imports/exports), and price trends, delivered in both value (USD) and volume (metric tons). Geographic coverage spans North America, Europe, Asia-Pacific, South America, the Middle East, and Africa, with country-level breakouts for major producers and traders. For readers tracking market structure, the firm also lists leading industry stakeholders across processing, seed, and fresh supply segments.
The topline numbers – and why they matter
At its core, the outlook is about measured, broad-based growth. A move from USD 120 billion in 2025 to USD 145 billion by 2030 signals steady demand rather than a speculative boom. The regional balance is equally telling: Asia-Pacific remains the consumption anchor, reflecting scale in China and India, while Africa’s momentum points to expanding production capacity, improving seed systems, and policy support that is beginning to translate into market growth.
Demand drivers and the shape of growth
Mordor Intelligence highlights a cluster of forces that, together, underpin the forecast. Rising throughput in frozen potato processing and continued expansion of quick-service restaurant networks are central to the demand story. The report also points to climate-smart breeding efforts and the growth of controlled-environment seed systems as upstream innovations that stabilize supply and quality.
In its driver impact table, the firm quantifies directional contributions to the overall CAGR – for example, frozen-processor demand and QSR expansion are shown as positive contributors, alongside more incremental lifts from climate-smart programs, controlled-environment seed production, and regenerative practices and carbon-credit opportunities.
Friction points: price volatility and compliance costs
On the risk side, the analysis notes weather-driven price swings at farm level and tightening residue and regulatory standards in advanced markets. These act as drags on growth by adding cost and complexity to production and export programs.
The report’s framing suggests that supply chains are adapting – processors siting assets closer to croplands, growers upgrading seed and storage – but that adaptation is uneven and requires capital, data, and technical support that not all producers can access equally.
Regional picture
The largest market designation goes to Asia-Pacific, which Mordor Intelligence reports held 50.3% of global consumption by volume in 2024 – a statistic that underscores the region’s centrality to both fresh and processed demand. In contrast, the fastest growth is forecast in Africa, where improving irrigation, seed distribution, and nascent processing capacity are expected to lift throughput and value over the period.
For exporters, this split matters: volume leadership in Asia-Pacific shapes long-term product mix and specifications, while Africa’s trajectory will influence where new agronomy, seed, and storage investments can have outsized impact.
Structure and stakeholders
Beyond macro totals, Mordor Intelligence situates the market within a familiar industrial architecture: large global processors, integrated seed and variety platforms, major fresh marketers, and regionally strong farming groups.
The report enumerates key companies active across these nodes, providing context for consolidation, contracting patterns, and the diffusion of agronomic standards tied to processor and retailer requirements. For readers mapping supply relationships or benchmarking capability, that stakeholder list is a useful directory.
What to watch
If the next five years resemble Mordor Intelligence’s base case, growth will be steady, not speculative. The differentiators are likely to be yield stability, spec compliance (solids, sugars, size), and cost-to-serve in logistics and cold chain – advantages that reward farms and regions able to align seed, agronomy, storage, and contracting.
For markets that rely on export earnings, abiding by evolving residue and sustainability rules will be as important as hitting volume targets.
And for emerging regions, the spread of controlled-environment seed and climate-tolerant genetics could be the hinge between episodic surpluses and durable sector growth.
English 
Português do Brasil 
Français du Canada 
Español de México