Lamb Weston has confirmed that its new greenfield facility in the Mar del Plata Industrial Park was chosen to anchor the company’s Latin American strategy, with CEO Romina Broda citing raw-material quality, local talent, and long-term market potential as decisive factors.
In this article, originally by Clarín and published by Argenpapa, Broda frames the plant as a hub for both Argentina’s foodservice and retail channels and neighboring export markets. The location, logistics connectivity, and access to established potato-growing areas enable year-round supply and predictable service levels, even as demand patterns shift across the region.
Advanced processing lines for consistent quality and specialty cuts
Positioned as the most modern fries plant in Latin America, the site was designed from scratch to integrate high-spec processing, food-safety controls, and rigorous uptime management. Broda notes that starting fresh allowed Lamb Weston to standardize for efficiency and versatility—supporting classic cuts alongside value-added, premium formats.
Long-term jobs and tighter grower partnerships despite macro headwinds
While acknowledging Argentina’s challenging macro backdrop, Broda emphasizes a long view: the project deepens relationships with growers, creates skilled employment, and strengthens a regional supply base that can ride out volatility. The company expects the facility to improve crop movement timing and reduce waste through tighter specifications and data-driven operations.
Bottom line: by pairing Argentina’s agronomic strengths with a purpose-built, technology-forward plant, Lamb Weston is betting on sustained category adoption at home and scalable export capacity across Latin America.
A long-term commitment
According to Broda: “The new plant is not just an industrial project. It is a long-term commitment that impacts the entire value chain: it generates direct and indirect employment, strengthens local agricultural development, expands the country’s export capacity, and consolidates a strategic supply hub for the region.
“If anything has defined us since 1950, it’s our ability to innovate and make path-breaking decisions. What began with a visionary producer in Oregon is now taking shape in Mar del Plata, with a plant that reflects not only a milestone in our history, but also a concrete commitment to the future of Latin America.”
Fonte: Argenpapa, based on reporting by Clarín. Original full article in Spanish here
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